In an era defined by information saturation, the imperative for entities to maintain a distinctive online identity has never been more crucial. Whether it’s corporations, NGOs, sports clubs, or political parties, the ability to effectively communicate stands out as the key to cutting through the crowded digital landscape, where a pervasive competition for attention takes […]
Is Social Marketing a Tool for Agenda-Setting, Framing, and Priming Employed in Corporate Communication? A Critical Approach.
An essay conducted for the course “Political Communication in the Digital Age”, of the Department of Journalism, Media and Communication, University of Gothenburg Introduction The new stakeholder groups that caused a need for more efficient communication by corporates, the growing numbers of messages and media to which people are exposed that now demand a higher […]